An immersive brand installation for Lucid Motors during Art Basel Miami 2025. Designed to live seamlessly within the cultural landscape of Basel, the experience positioned the vehicle as a sculptural centerpiece—surrounded by layered textures, lighting, and architectural elements that elevated its form and innovation.

I led full-scale production, including creative translation, scenic build oversight, fabrication, logistics, and on-site management, ensuring every detail reflected Lucid’s precision, elevated design ethos and full on-site execution.